This campaign was created for an Art Direction II class at Savannah College of Art and Design. The Target Audience is people 21-35, who are active, like to be outdoors, and go on trips where this jacket is a necessity to survive. My big idea is that the Nano Puff Jacket will help you find the adventure the TA craves.
To show this there is a microsite where you click on a jacket and it takes you to a page where it shows the jacket's attributes and entices you to see what adventure it has in store for you. If you continue on it shows you a planned trip where you would need this type of jacket.