Grow Up Stronger

In year two of the Grow Up Stronger campaign, we introduced real patients and their stories, culled from the past 70 years. The Legacy spot represents a living, breathing version of what it truly means to Grow Up Stronger. Extended interviews with patients allowed for a deeper level of storytelling in social media.

Leading The Charge is the third installment to the campaign's first two spots. We set out to capture the shared, almost defiant spirit of doctors, nurses, parents and patients at one of the nation’s top children’s hospitals. Because the reality is, a lot of places can help kids grow up strong. Children’s National helps them grow up stronger.