In year two of the Grow Up Stronger campaign, we introduced real patients and their stories, culled from the past 70 years. The Legacy spot represents a living, breathing version of what it truly means to Grow Up Stronger. Extended interviews with patients allowed for a deeper level of storytelling in social media.
Leading The Charge is the third installment to the campaign's first two spots. We set out to capture the shared, almost defiant spirit of doctors, nurses, parents and patients at one of the nation’s top children’s hospitals. Because the reality is, a lot of places can help kids grow up strong. Children’s National helps them grow up stronger.
Role: Art Direction
Copywriter: Amanda Ozarowski
Children's National Hospital | Legacy :30
Children's National Hospital | Leading The Charge :30
The Coca-Cola Company reached their water replenishment goal and tasked us with making the big announcement on social media. Our mission was to create something sharable and visually interesting. We rolled up our sleeves and hit the hardware store for glass panes and water repellant. After few rugged photoshoots at the local creeks, we had a beautiful set of social pieces for one of the biggest brands in the world.
Reaching growing minds in classrooms all over the country, Facing History and Ourselves creates lesson plans on how history can inform today’s choices. In 2017, the organization held an essay contest around a quote from holocaust survivor Elie Wiesel. We took the winning essays and made a series of videos that show how these students are part of the histories they study.
Spring 2014 Catalogue for Discovery Communication's networks.
Long & Foster Luxury Branding & Website
We were asked to rebrand Long & Foster's luxury brand and to design their luxury website that would not only attract but fit in with it's well heeled clientele. This approach not only resonates emotionally with our target, but works to differentiate the luxury boutique from the general brokerage.
Role: Art Direction
Designer: Lynne Venart
Copywriter: Suellen Schlievert
Season 6 Key Art
Print- Premium Mailer with packaging graphics and poster insert. Digital- Banners and Social Skins
Discovery Communications 30th Anniversary
This is key art I designed and concepted for Discovery Communications 30th Anniversary. This was placed internally throughout Discovery Com's offices globally. It was expanded into building takeovers, print and digital.
Promax North America Promotion Marketing & Design Awards
BRONZE – Cross Media Promotion Campaign includes print, video and digital elements
Next Great Baker
Season 4 Key Art and Finale Key Art
My explorations in handlettering and calligraphy.
This campaign was created for an Art Direction II class at Savannah College of Art and Design. The Target Audience is people 21-35, who are active, like to be outdoors, and go on trips where this jacket is a necessity to survive. My big idea is that the Nano Puff Jacket will help you find the adventure the TA craves.
To show this there is a microsite where you click on a jacket and it takes you to a page where it shows the jacket's attributes and entices you to see what adventure it has in store for you. If you continue on it shows you a planned trip where you would need this type of jacket.
Components: Microsite, email blast, banner ad.
Tagline: Try on adventure.
This project was created for a Digital Production class at Savannah College of Art and Design. We were required to pick a product or brand and create an ad that exemplified it's identity and appropriate message. For the visual we were only allowed to use a flatbed scanner and Photoshop. I chose to do Herbal Essence styling gel. Along with placing the props on the scanner, for the background I flipped my own hair over it.
Nightmare Next Door
This was a promotional poster created for Discovery Communications promoting Investigation Discovery's show Nightmare Next Door.
Network: Investigation Discovery, Discovery International
Discovery Women's Leadership Network
WLN is an internal group within Discovery Communications. They wanted to raise its awareness within the company and get people to attend their "coffee talks." We wanted this poster to have a feminine look and feel but at the same time keeping our distance from the stereotypical "girly" approach. The message needed to be confident and empowering to inspire women to come to these events and join WLN.
Printmaking & Illustration
Printmaking projects created with lithography, intaglio, and linolium.